Sleeping Giant. The popularity of Green Energy buying will continue to increase. A recent consumer survey indicates significant unmet demand, while awareness of offerings is growing. "A national survey showed that 3.4 percent of U.S. consumers said they currently participate in their electric utility's renewable or green-power program, and an additional 38 percent said they are likely or very likely to do so".
Small is Sexy. For the first time in decades, small cars will re-emerge as an important automotive marketing segment. TreeHugger writer Mike has been intensively covering the nascent "small car" movement and more could be coming around the turn.
Think Tank State of Mind. Climate skeptics are showing signs of retreat from their main strategy of pointing out scientific uncertainty. In 2006, we expect new talking points.
* 'Dire economic outcomes will result from any mandatory cutback goals or deadlines'. All conversations on this topic close with the framing phrase "committing economic suicide".
* ' Free Market research will solve the problem'. This is repeated endlessly without ever addressing the what, when, why, how or where of what they have in mind.
* 'Adaptation is the best response'; again, without the "what" chain of questions being addressed.
"BambooU" On the material side, look for lots of celebrity fashions made of Panda food. Supple is the operant adjective.
Something for Everyone. We expect consumers to buy fewer canned and bottled beverages. People on limited budgets who want to lose weight will come to appreciate how much cash is wasted on non-nutricious convenience drinks. Recycling rates will continue to fall, just as they have for several years, while personal and environmental redemption will be driven by falling disposable incomes and a collective desire for better health rather than satisfying the ritual need to fill the curbside recycle box.
Before we go, here's a short list of "anti-frames" we're thinking on. Maybe you've got some better ones?
* Climate change-associated damage will drag down business productivity and slow global economic growth by trashing ports.
* Sexy designs are good for the environment,national economies, and customers.
* Constructive adaptation is what good design and green marketing is all about.
* Research? We're not waiting.