"FG: I think you're the only 26-year-old I know who is starting a print magazine. Why not just start a Web site like everyone else?
BG: I should also tell you that we're going into the pay phone business. I'm kidding. We all talked about it a lot, and went over the numbers, and tried to make sense of it. There's a lot of logic behind a Web magazine. But there's also a real beauty in having a tangible product. By no means are we shorting the Web. We see the future as the Internet. I think eventually this magazine will really almost be like one of the better newsletters for this community of people that gives a damn. That can be serviced on the Web, with events, with opportunities, with career stuff, with more of a MySpace framework."
Another very telling and remarkable feature of the print magazine: when you subscribe, 100% of the subscription fee goes to a charity of your choice. Why? "most magazines do not make money on subscriptions or newsstand sales. Traditionally, the best way to get a bunch of new subscribers is to send millions of pieces of unsolicited mail – junk mail – to people who might have some interest. We don't like junk mail, and we don't like the thought of spending millions of dollars on it. So we came up with the idea of giving away all subscription fees and allowing subscribers to choose which organization they would like to support."
Who could pass that up? We wish the charity list was a bit longer (we like Architecture for Humanity and suspect that the cover statement [blank] like you give a damn owes them something at this time) but will made do with Room to Read.
There is an old saw that asks "how do you make a small fortune in publishing?" and the answer is "start with a large fortune". We hope that is not true in this case and congratulate Ben and his team on this very good start. ::Good Magazine
UPDATE: Well, we wanted to subscribe but they won't let us- they only accept subscriptions in the United States. That is NOT good.