As a non-profit , greenGoat is anything but trendy; it "boosts building efficiency through conservation measures that lower disposal costs, increase energy efficiency, manage storm water runoff, and improve building performance." It helps architects, contractors and people in the development industry to reuse building materials, save energy and water, and prepare LEED documents.
It is the kind of heavy lifting that someone has to do if we are going to solve the problems that buildings cause with their production of 48% of North America's greenhouse gases. And just because their work might not get your heart pumping, their fundraising party certainly will. If you are going to Greenbuild in Boston, you can party with them on November 19.
More TreeHugger on why the kind of work Greengoat does is so important:
Architecture2030 .org: New Website about Sustainability
Buildings Account for Half of All CO2 Emissions
88% of New Homes are Crappy GHG Spewing Energy Hogs
Big Steps in Building : Deconstruct, Don't Demolish
Big Steps in Building: Ban Demolition
Demolition by Neglect: Use It or Lose It