That seems to spin what likely is a more proactive strategy than just "reacting to regulations", reflecting announced plans by GE to "more than double its investment, to $1.5 billion by 2010, in technologies that include cleaner coal-fired power plants, a diesel-and-electric hybrid locomotive and agricultural silicon that cuts the amount of water and pesticide used in spraying fields". You gotta think that the suits at GE didn't just now figure out that with energy prices doubling and then quadrupling in 3 years that there'd be some kind of growth market in resource efficient products?
Of course they have: their GE Profile Arctica™ ENERGY STAR refrigerators (graphic at top of post) use 53% less energy than models manufactured before 1993. And don't forget that GE snapped up Enron's wind turbine division in the wake of the latter's chimeric crash, an aquisition even the most fossile among investors can't help but see as smart.
This could intensify the debate over whether the US Federal government should acknowledge climate change up front and center, and play an active role in mitigating the causes. While that dog-fight plays out at 30,000 feet, real live TreeHuggers at ground level have serious matters at hand, like learning how to reduce their personal "footprint" and bring beauty to their own lives.
Feel free to comment dear executives. Never too late to be a TreeHugger.
by: John Laumer