Finisterre: Making Tracks in the Green Wave


Sustainability, air miles and recycling. Not the usual topics for a surfwear designer to mouthing off about. But come 2nd of March, in Pool, Cornwall, that's just what will be discussed by Tom Podkolinski, design director at Finisterre. A company with a strong environmental ethic, Finisterre have announced that they are working to make their entire product line recycled/recyclable. It's not a big line at this time, just six pieces per gender, but that's the way they like it, "we only make product that you really need." Garments not so much for actual wave riding but to make such performance clothing 'green', but Finisterre are on to this. "The reality is that we cannot exist without some environmental impact, but our aim is to minimise this impact as much as possible. As long as our actions speak louder than words, we get closer to what it is that we believe in." Those actions include a program they tag Offset the PLC. (Not public limited company, as you might expect from a British business, but product life cycle). Basically they analysis the life of the garment from raw materials to its end of life, and find where the products leave the biggest environment footprints. Then they track down enviro groups working on those particular aspects and donate to them a portion of the products retail price to help 'em up the good work. Finisterre are also a member of One Percent For The Planet. Plus they donate to Surfers Against Sewage and the Marine Conservation Society, while giving up their pre-production samples to the international disaster relief effort Shelterbox. We'll come back to these guys when they've got their cradle-to-cradle range ready for market. ::Finisterre

If you live in country that has a surf culture rooted in the iconography of Elvis Presley movies and Beach Boys music, then the drizzly old UK may not the first place that springs to mind when surfing is mentioned. But they've sure been paddling the sustainability board out over the breakers. From our archives:

• Eden Project's Eco Board
• The EcoSurfStore
Zoo Zoo clothing
Drift magazine
• The Surfers Path magazine
Ocean Green surfboards