Image via Shicon.
How do you interpret "Eco Fashion" style in your everyday life? Come up with the best graphic answer and you could win a piece of a €3,000-prize pot! Vogue and Fiat have launched a competition to design a bike helmet for the Fiat 500 folding bike, which fits in the truck of the 2-cylinder 500 TwinAir car, to coincide with Fashion's Night Out in Milan, Italy. Details:
500 Pop folding bicycle, designed to fit in the trunk of the Fiat 500. Image via Fiat
As for the prize money, see details from Shicon, below:
First prize: The best ArtDesign will be selected and acquired by FIAT, receiving a prize of € 2,000. The associated graphics will be printed on bicycle helmets on display and available to purchase in some 500 TwinAir cars, strategically located in Milan on the evening of September 9th. The helmets will be produced in limited edition, and some will be autographed by designers and other celebrities. The proceeds will go entirely to charity for the "Adopt a tree" scheme.
Second and Third Prize: Two prizes of € 500 each for the second and third best designs, selected and acquired by FIAT to be printed on additional bicycle helmets or to be used for other types of marketing and communications.
Visit Shicon to view more submitted designs or download the design kit for your chance to win a piece of the € 3,000 pie. Entrants have until August 23, to submit their designs.