Emma Watson Designs with People Tree

emma watson.photo

Image from People Tree

Last year TreeHugger had the scoop that Emma Watson, that's Hermione Granger from Harry Potter, was going to launch her own line of eco-clothing. But who with? She wasn't letting on. Now the word is out: she has teamed up with People Tree to design a new line of clothes which will be coming out in February, reports the Times Online, which also has images from the collection.

She is the Creative Advisor for the sporty basics that will be aimed at the casual wear market. It's great that she is working with People Tree as they were the first big ethical fashion designers, making clothes from organic cotton, using artisanal skills in its production and establishing relationships with Fairtrade groups around the world.

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Image from the Cut

Emma worked on the line at People Tree for her gap year. She said that she "was excited about the idea of using fashion as a tool to alleviate poverty" and knew it was something she could help make a difference doing.

She is off to university now and the clothes sound like things that one could wear there. Striped tee-shirts, tracksuit pants, skirts, shorts and hoodies. The tee-shirts will have slogans on them: "I'm not toxic" and "Please don't panic. I'm organic." Cool but not too cute.

There is also a homewares line which includes hand embroidered bed throws, recycled jewellery and banana fibre beanies and head scarves.

She was the face of Burberry, and has been seen in Chanel on the red carpet but she hasn't lost her common sense. She says "I think young people like me are becoming increasingly aware of the humanitarian issues surrounding fast fashion and want to make good choices but there aren't many options out there."

love emma.photo

Image from People Tree

If you want to ask Emma a question about her commitment to Fair trade and sustainable fashion, you can film yourself asking it and send it in to People Tree. The best questions will get a video answer back from her.

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