"Eco-Packaging" Finalist: Yeo Valley Organic Yogurt

Sometimes simple ideas really are the best. Such is the case with the packaging for Yeo Valley Organic Yogurt sent to us by finalist Lascelles Linton. According to the Yeo Valley website, the yogurt "pots" are made from "thinnest possible grade of polypropylene necessary to ensure that our yogurts reach you in perfect condition." In order to reinforce the thin plastic, they use "a card label made from recycled board" to reinforce the plastic. The best part? The card label is perforated so you can easily separate the plastic from the paper for recycling both. You have to wonder why we don't see this sort of thing more often. As Lascelles says, "Not a[n] earth-shattering design but simple works."