"Eco-Packaging" Finalist: Netflix

When you think of multimedia packaging, you usually think of thick plastic cases with glossy paper inserts wrapped in more layers of sheet plastic - in other words, resource-intensive material...and lots of it. Thankfully, finalist Lara Gordon's entry goes against the multimedia-packaging grain - Netflix. Instead of the DVD cases you find at the movie store, Netflix uses a paper envelope, and you use that same paper envelope to send the movie back. As Lara's entry indicated, "Renting movies this way allows the rental company not to use the large plastic dvd packaging." There is no indication if they use recycled paper for the envelopes (which would be even better), but either way it sure beats the production of those oversized plastic cases.