Sometimes a product should be recognized for what it doesn't have rather than what it does have. Jessica Wood's entry, Austin Natural Soap, struck us with its simplicity and, in particular, with what it is missing - unnecessary packaging. Instead of most commercial soap which comes packaged in layers of plastic (and often packaged in another plastic bag to boot), Austin Natural Soap's only packaging is a singular paper sleeve. This allows for less resources being used and much easier recycling while still functioning how packaging should - giving brand recognition, product info and giving you the uncontrollable urge to buy it. Thanks, Jessica!