Image via video screengrab
Facebook has been getting a lot of flack from the green community since it became well known that they're purchasing power from coal-powered plants rather than from renewable energy sources. That's why it's a little ironic - or perhaps incredibly sly - that Facebook is going to air the much awaited Earth Days documentary before the film even hits televisions screens. PBS has announced that the documentary Earth Days will be shown streaming on Facebook on Sunday, April 11 at 8 pm EST. It will later appear in the American Experience slot on Monday, April 19 at 9 pm. This is a big first - never before has a major broadcaster has premiered a full-length documentary on Facebook Platform ahead of its national broadcast - and we're curious to see how it turns out.
The online showing of Earth Days is going to be shown through a "social screening application" developed by Brand Networks, which has a special video player, integrated poll and live chat experience. Not only can viewers watch the film, but they can also chat with one another and with filmmaker Robert Stone as the documentary streams.
"When we participate at film festivals and preview events around the country, audiences have unique opportunities to interact with filmmakers, ask questions and discuss their work, but these events are not always accessible to everyone," said AMERICAN EXPERIENCE executive producer Mark Samels. "We want to bring that experience to our fans and make it possible for anyone with an internet connection to join us in the national dialogue surrounding the past, present and future of the environmental movement."
Here's a preview of Earth Days, and a quick blurb about the film, which will be a well spent 102 minutes if you're on Facebook.
EARTH DAYS spotlights the amazing changes that have occurred in the eco-movement in the last four decades. Just as there was no Internet or Facebook, 40 years ago there was no EPA. Ninety percent of America's rivers were heavily contaminated with industrial pollution, agricultural run off, and human waste. Breathing the air in Los Angeles was equivalent to smoking two packs of cigarettes a day. Dangerous pesticides, such as DDT, had brought the American Bald Eagle--the nation's symbol--to the brink of extinction. National concern about the environment crystallized on April 22, 1970, when twenty million Americans from all walks of life--ten percent of the US population--mobilized in a dramatic show of support for a cleaner environment.
Not only is this an interesting new way that green media is making its way to mainstream audiences, but we're also curious if this will help Facebook out at all with its environmental image.