Without skipping a beat, plans to expand America's biggest Earth Day celebration for 2008 have begun. This past Earth Day, the Green Apple Music & Arts Festival was attended by over 200,000 people in New York, Chicago and San Francisco and reached millions more through print, radio, TV and online media. If all goes as planned, next year the festival will take place in additional cities.
By combining live musical performances from diverse genres with educational outreach and cultural events the festival successfully disseminates the environmental message to a wide audience. TreeHugger Jessica Root, who manned our booth at the New York arm of the festival, confirmed that indeed the Green Apple Music & Arts Festival was reaching a new audience. "Plenty of business people stopped by on their lunch break," Jessica reported. "Many had never heard of TreeHugger before, but were curious and enthusiastic about the concept. Lots of people signed up for our daily and weekly email newsletters too." The event, that was carbon neutral and put the Earth Day message into practice by "greening" all of the participating venues, included performances by Dave Matthews & Tim Reynolds, Willie Nelson, Bob Weir and his band Ratdog, The Decemberists, Kaiser Chiefs, The Laurie Berkner Band, The Walkmen, Taylor Hicks, Stephen Marley & Junior Gong, Brand New, Jon Anderson of YES, RJD2, English Beat, Andrew Bird.
Thanks to organizers Peter Shapiro, Relix magazine, the Earth Day Network and JPMorgan Chase for a job well done. Here's looking forward to next year. :: Green Apple Music & Arts Festival