As the LOHAS market gains momentum, TV programmers are looking to cash in. We're doing our best to keep up with all the green-themed tv shows out there. MTV, who planted a green seed with Cameron Diaz and Trippin’ debuted The Diary of Angelina Jolie & Dr. Jeffrey Sachs in Africa last month. The Philly-based GreenTreks Network production’s Life on the Delaware is planning to air on PBS’s 349 stations this Fall. 50 Ways To Save The Planet hosted by Danny Seo has even been added to the Cable In The Classroom programming. All these networks are helping to bring much needed eco-awareness to the masses and the MTV productions are a good indication that it’s surely slipping into the mainstream. The thought puts a big grin on our Treehugger faces, but we know - this is just the beginning.
[by Karla Calderon]