Napoleon famously wrote Josephine: "Home in three days. Don't wash." People felt differently about human smells, and that was before pheromones were discovered. In the New York TImes, we learn that more and more people are giving up daily bathing and deodorants. Catherine St. Louis writes:
Defying a culture of clean that has prevailed at least since the 1940s, a contingent of renegades deliberately forgoes daily bathing and other gold standards of personal hygiene, like frequent shampooing and deodorant use.
Some have concluded that deodorant is unnecessary after forgetting it once with no social repercussions, or are concerned about antiperspirants containing aluminum, even though both the National Cancer Institute and the Alzheimer's Association don't share those concerns. Shampooing as little as possible can help retain moisture in dry locks and enhance curl shape, argue adherents of the practice; for some men, it's about looking fashionably unkempt.
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