Disneynature launches "Earth" on Earth Day

Disneynature Earth logo

Disneynature launches Earth premiere on Earth Day. Photo: Walt Disney Company

Considering the huge promo campaign surrounding Earth, the movie, the first film release from Disneynature, a new brand from Mickey’s company, most everybody knows that the feature hits theaters on Earth Day April 22. With the TV spots and postcards, many already know (we notified you, too), that for every ticket bought during the first week, Disney will plant a tree to help restore the Brazilian Atlantic Forest, one of the world’s most endangered. Tickets went on sale April 8th through Fandango.

Wyland whale mural photo

Wyland's whale mural swims up a wall. Photo via: Flickr by ewan and donabel

At the U.S. Premiere of Earth this Saturday morning (4/18), a 4,000-square-foot mural by marine life artist Wyland will be unveiled outside the El Capitan Theater in Hollywood.

Seeing this film in a theater is pretty spectacular. The story follows three animal families across the planet over a year--polar bears, African elephants, and humpback whales migrating 4,000 miles--documenting their struggles for survival. It’s narrated by James Earle Jones in the U.S. and Patrick Stewart in Europe, where it's been previously released. The footage was directed by Alastair Fothergill and Mark Linfield, Emmy-winners for the Planet Earth series and other BBC wildlife programs.

With the success of films such as March of the Penguins, Jean-Francois Camilleri, executive vice-president of the company, said Disney formed the division in response to growing interest in films that entertain and educate about nature, and are environmentally conscious. One of the next projects on the slate is Naked Beauty, about bees and birds.

Nature films aren't exactly new for Disney. Back in the 1960s, Walt Disney released the Oscar-winning "True Life Adventures" series, saying:

We discovered that nature writes the screenplays and real animals are more surprising that anything we can dream up for our characters.

The new label is part of Disney’s green strategy, from reducing waste to making the theme parks energy-efficient, and eventually carbon neutral. Disneynature partnered with a slew of orgs from the NRDC to Elephants without Borders and has extensive downloadable educational materials available, including a 58-page booklet to accompany Earth. Or check out loads of environmental information relating to the film at Love Earth, from co-producers, the BBC.

More on polar bears, elephants and whales:
US Department of Interior Lists Polar Bear As Threatened
CSI Wildlife: DNA Forensics Used to Prevent Elephant Poaching
Long-Term Memory Gives Elephants an Edge Against Climate Change
Japanese Whaling Fleet Setting its Sights on Humpback Whale

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