Current TV Gives Viewers "60 Seconds to Save the Earth"
During Saturday's Live Earth concerts, Al Gore and Cameron Diaz (better known as "Professor Diaz" by some around here), on behalf of Current TV and in association with the Alliance for Climate Protection, announced the ":60 Seconds to Save the Earth" contest. The contest challenges viewers across the US, UK and the Republic of Ireland to create 15-, 30- or 60-second "ecospot" PSAs about taking action or motivating change to help fight the climate crisis.
"Today we are asking young adults to take a stance and use their creative voices to encourage change and help fight the climate crisis," said Al Gore, who's also Chairman of Current TV.
Cameron Diaz went on to add, ":60 Seconds to Save the Earth is a great, creative way for young people from around the world to help inspire the changes they'd like to see for the planet." After the jump: see Cameron in action, describing the contest in a video promo, as well as a viewer-produced video that demonstrates the concept and more details about the contest. ::Current TV Ecospot
Cameron Diaz introduces the contest, in a promo that will play on Current as well
Lights Off!: A viewer-produced video
Joining Diaz on the judging panel are Orlando Bloom, George Clooney , director Sam Mendes, Alex Bogusky of leading ad agency Crispin Porter + Bogusky, legendary advertising director Joe Pytka and Cathy Zoi, the founding CEO of the Alliance. They'll narrow the field of entries to 20, and then viewers will vote on their favorite to select the winners. The top Ecospots will also be broadcast on Current, showcased on MySpace's Impact channel, and featured in the Alliance's national campaign.
The contest is open through September 12, 2007; be sure to read the fine print when submitting, and note that the best Ecospot receives a Toyota Highlander Hybrid. Remember, your spot must be exactly :15, :30, or :60 seconds, and must include Current's endtag (which is 5 seconds; download it here). Get those cameras rolling, and stay tuned for more as the contest rolls on. ::Current TV's Ecospot Contest