Crisis Averted: Easy-Bake Oven Redesigned To Eliminate Incandescent Heatball

easybake oven comic image

Image Credit: Consumerist

It was the question on everybody's mind when George Bush banned the incandescent light bulb with the Energy Independence and Security Act of 2007: Whither the Easy-Bake Oven? This almond-coloured classic was every girl's favourite toy, and at its heart was a 100 watt incandescent bulb, AKA the heatball, the perfect little 97% efficient heater that wastes only 3% of its energy as visible light.

But as so often happens, in the face of scarcity or adversity, American ingenuity comes to the fore and voila, a new Easy-Bake is born.

easyback oven redesign image


Hasbro, which bought out genius toymaker (I loved their girder and panel building set) Kenner, says in a statement:

We are aware that the 100-watt incandescent light bulb will no longer be available beginning in 2012. In Fall 2011, Hasbro will launch the Easy Bake Ultimate Oven, introducing a new way to bake for the next generation of chefs. This new oven features a heating element that does not use a light bulb and offers an extensive assortment of mixes reflective of the hottest baking trends for today.

I must confess I preferred the midcentury modern look of the original, and note that the controversial rebound effect has reared its ugly head; now that they do not have to waste energy making useless light, they have made the oven bigger. I wonder what the wattage is now.

More at Consumerist and CalorieLab

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