We immediately set off to explore what had drawn us here in the first place: the team's 100% biodiesel-powered tour bus. Arranged in a series of compartments, the bus offered up a series of interesting features and resources, all aimed at showing visitors the many benefits of riding a bike.
One exhibit that caught our eyes compared bicycle usage in countries around the world, highlighting the prowess of countries such as Denmark and the Netherlands - both of which boast rich bicycling cultures - and a host of interesting state-specific factoids. Adjacent to the display was a wall covered with flat panels showing videos of bike-related scenes taking place throughout the world - many of which made for great YouTube content.
Entertainment for the event was provided courtesy of Fossil Fool, the original "bike rapper" (no, seriously, check out his work here) and The Ginger Ninjas (seen below) - whose lead singer, Kipchoge Spenger, co-founded bike extension maker Xtracycle.
The Davis Farmers Market - with its diverse, tasty selection of fresh, organic fare - provided the ideal setting for the event (though one could argue that the Clif Bar team was mostly preaching to the choir). Hearing a lady in her late 70s gush over the virtues of bicycling (and sporting a tan and attitude that would put most 50 year-olds to shame) almost brought a tear to our eyes.
Be sure to check out the full tour dates here to see if the 2-Mile Challenge swings by your city next - it's well worth the trip.