Today's Washington Post features an editorial by Bruce Sterling, cyberpunk author and futurist, celebrating the arrival of the predicted glamorous green future. His credentials are (forgive the pun) sterling: his Viridian Design Movement led to the creation of Worldchanging. His message, "My Dot-Green Future Is Finally Arriving", is not entirely upbeat, but is looking forward to the future of the cybergreens.
In 1998, I had it figured that the dot-com boom would become a dot-green boom. It took a while for others to get it. Some still don't. They think I'm joking. They are still used to thinking of greenness as being "counter" and "alternative" -- they don't understand that 21st-century green is and must be about everything -- the works. Sustainability is comprehensive. That which is not sustainable doesn't go on. Glamorous green. I preached that stuff for years. I don't have to preach it anymore, because it couldn't be any louder. Green will never get any sexier than it is in 2007. Because, after this, brown will start going away.
::"My Dot-Green Future Is Finally Arriving" in the Washington Post< />