Actor Brad Pitt has just communicated plans to build a new community of homes in New Orleans' Lower Ninth Ward. Announcing the new effort at today's meeting of the Clinton Global Initiative, Pitt will be partnering with real-estate developer and philanthropist Steve Bing to create 150 low-price, sustainable homes as part of Pitt's "Make it Right" project.
In terms of moola, Pitt pledged to match $5 million in contributions to the project, while Bing has pledged to match $5 million in contributions—that's $10 million total in matching funds. (We did the math for you.)"The heart and soul of New Orleans, specifically the people of the Lower 9th Ward, are paramount to this project," said Pitt. "The words of one elderly man who is determined to return to New Orleans led to the name of our organization: he asked us, directly simply and profoundly, to help make it right. So that's what we're doing. We're going to help make it right with 150 sustainable, affordable houses—houses that stand out for their design both aesthetically and structurally, so that these people can live in beautiful safe structures that respect their spirit and provide a good quality of life."
Notably, Make it Right is collaborating with William McDonough + Partners to develop the environmental criteria guiding the project, using Cradle-to-Cradle philosophies to design and choose materials for the new homes.