Photo via Chud.com
Movie buffs have been waiting years for James Cameron's Avatar (see our post about it here), which opens today after a 12-year production schedule, but environmentalists may have their own reasons for checking out this high-tech drama: the story, about a Marine sent to assist with a mining operation on an alien planet, has a green message that Cameron says was hugely important to him."We are causing a global climate change that's going to be absolutely devastating to the coral reefs. We are destroying species faster than we can classify them. We are destroying the food chain faster than we can understand it." The director, who lives on a solar-powered ranch in California and is also passionate about ocean conservation, thinks the message is clear: "The point is that we are devastating habitat and biodiversity at a terrible rate." (Via The Sun)
Rachel McAdams Keeps Her Green Sanity
Harry Potter's Fashionable Friends
First Harry Potter actress Emma Watson partnered with Tree People for an eco-friendly fashion line, set to debut next year, and now Hermione's onscreen BFF, Ginny Weasley, is trading her own Hogwarts robes for an environmental fashion cause: actress Bonnie Wright has agreed to partner with Made-By, a non-profit that labels ethically-made, sustainable pieces from companies like Edun, Pure, Alchemist, and others. As she told the UK Daily Mail, "So many people are doing these quick-fix ethical ideas--like one t-shirt made from organic cotton--but with Made-By you've got to commit to the process through and through, which is the only thing that's going to break the cycle of cheap labour and unsustainable materials." (Via Ecorazzi)
Disney Grants Inspire WeeHuggers
If your kids already know all the words to the Disney Channel's eco-anthem "Send it On," then the company's environmental organization, Friends for Change, has an even bigger challenge for 2010: in conjunction with Youth Service America, Disney will hand out $500 grants to 150 kids who are putting together environmental projects in their hometown. Junior environmentalists from 5-18 are encouraged to apply through Disney's Project Green--and until then, listen for a holiday-themed version of "Send it On" with the voices of Miley Cyrus, the Jonas Brothers, Demi Lovato, and Selena Gomez on Radio Disney this season.