Photo: Mickey Smith for Rip Curl
Whoops, we missed the UK launch of Rip Curl’s National Wetsuit Amnesty and Project Resurrection, which was held last weekend, in Newquay.
But the basic premise is this: Rip Curl has been taking back old wetsuits and reprocessing their materials, with manufacturing offcuts, to make recycled outsoles for a line of footwear. ‘Resurrection Rubber’ is a mixture of chopped-up neoprene (30%) and rubber. This sounds like a cool project and hats off to Rip Curl Europe for putting energy into it. But we wondered if the Australian parent company were involved in anything similar at home. We were very surprised.
the Resurrection Thong or Flip Flop. Images: Rip Curl
Because what we found, was that the French based Euro arm of the company was really into this stuff, dedicating a section of their website to Rip Curl Planet.
They’d even undertaken an external energy audit of their headquarters and now have plans to reduce energy consumption by 20% at the end of 2009, with similar actions being be duplicated across the 46 European Rip Curl stores. Also on the table is action to have 100% of all cleaning paper and products carry European Ecolabels by 2010. And to cut paper usage by 25%.
Plus they sell boardshorts from recycled polyester and organic cotton T-shirts.
So, kudos to Rip Curl Europe, but what's been happening down under on the home turf, or sand, if you will? Nada, Zilch, Nothing. At least as far as we can determine from the Rip Curl Australia website. Very disappointing. Don’t Aussie surfers care about the environment?
::Rip Curl Planet,via Tipster Nia
More Green Surfing
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• Paulownia: Treehugging for Grommets and Waxheads
• Get Wood: Grain Surfboards Say Its Good
• The Surfers Path Goes Digital
• The EcoSurfStore Opens for Business
• Surfs up in Montreal
• The Quiksilver Initiative
• Surfrider and Summit Foundations
• Surfer Magazine Uses Post-Consumer Recycled Paper