A public tribute to Anita Roddick, founder of the Body Shop, was held on what would have been her 65th birthday. Attended by over 1,500 people, the actor Alan Rickman said that "Anita was was uncompromising, inspiring, and visionary, an active world citizen, but still funny, sexy and overflowing." Her picture was beamed onto the side of the National Theatre and five thousand bio-degradable balloons were released into the air to the sound of gospel singers.
Roddick said: "This is no dress rehearsal. You've got one life, so just lead it and try and be remarkable". In her honour, a day of activism has been launched, to be celebrated on her birthday, October 24. I Am An Activist is aimed at inspiring and encouraging people who are passionate about the same issues as Roddick was: human rights, trade justice, peace, women's rights, homelessness and climate change. The site has information about the projects that she supported and urges people to do something: "dance, march, sing and laugh all the way to changing the world." Amen. :: Evening Standard