Jessica Biel, Pete Wentz, Alexandra Cousteau join Live Earth in Run for Water announcement in New York. Credit: Stuart Ramson, courtesy of Live Earth
This morning Live Earth, Global Water Challenge, and Dow -- joined by Alexandra Cousteau, explorer and activist; Jessica Biel, actor and Live Earth supporter; Pete Wentz, artist (of band Fall Out Boy-fame) and activist; Angelique Kidjo, Grammy award-winning artist and UNICEF ambassador; and Jenny Fletcher, athlete and model -- announced Run for Water. The global solutions-based initiative will feature a series of 6km runs/walks -- the average distance children and women walk to access water -- and will kick off Earth Week on April 18, 2010 with live musical performances and water education activities -- in an effort to ignite a global movement to end the water epidemic.
Alexandra Cousteau: "Water is the Defining Challenge of Our Century"
Alexandra Cousteau at Run for Water press conference, New York. Credit: Stuart Ramson, courtesy of Live Earth
Alexandra Cousteau, explorer, activist, and granddaughter of the legendary Jacques-Yves Cousteau, has described her grandfather as a "master storyteller" and today she shared a story of her own. She told of an expedition through the Himalayas "not to see the beauty, but to tell the story of water," and to chronicle the planet's life support systems. She continued to say that unless we do something our "ecosystems will collapse - will not might." When we spoke afterwards she explained how everyday tasks -- from only running the dishwasher when full to turning off unused lights -- contribute to ensuring the future of our blue planet. She believes it is not only up to policy makers to turn the water crisis around but the responsibility of the general population, and said "water is a right - it is the defining challenge of our century."
Live Earth Run for Water: 'This is Why We Run' VideoVideo courtesy of Live Earth
Jessica Biel on Water: "We use too much, and too many have too little"
Pete Wentz on the Water Crisis "Let's Get On it, or Let's Get It On"
Visit Live Earth to donate, register for the run, sign the petition, spread the word, and more.
Check out our feature below for more articles on the water crisis: