A Holy Cow & Friends from Natural Fashion


Natural Fashion do indeed have a range of fashion clothes for men, women and children, but it was their line of soft toys that seemed more photogenic. Like this cow, and what we assume to be an armadillo and a guanaco. The company's aim is to provide socially and environmentally responsible products. The eco bit they manage by using organic cotton certified by Instituto Biodinamico (IBD) and recognised by IFOAM (International Federation of Organic Agriculture Movement) and the USDA (United States Department of Agriculture. Not only is it organic, but it's grown naturally coloured (usually limited to a soft browns and greens as we've noted before), thus reducing need for dyes, bleaches and chemical additives, not to mention waste treatment water. According to the blurb from the Australian distributor, no cotton is wasted in the production process either. Offcuts are re-used in other products, with those cutting room floor discards not suitable for reuse stripped apart to be rewoven. The social responsibility aspect comes from the company being a Brazilian co-operative that "invests in local businesses, employs local people and supports small farmers." Eco Essentials, one of their stockists sells the cow for $38 AUD. Dolls also available. ::Natural Fashion, via Buy Organic.

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