We've told you all about the 350 Campaign before and today, 350.org is launching in eight languages. However, with over 4000 languages spoken around the world, the campaign thinks it best not to leave spreading the word to a bunch of words. They've done their best to boil down the science of global warming and vision of the 350 Campaign in 90 seconds with a clean and bouncy animation from Free Range Studios. We love the part where the people symbols jump on their 350 bicycles! WATCH THE VIDEO >>
This winter, America's top climate scientist, Dr. James Hansen, came out with a stark assessment. "If humanity wishes to preserve a planet similar to that on which civilization developed and to which life on Earth is adapted," he said, then we have to reduce atmospheric co2 back to no more than 350 parts per million. Ergo, 350 may just be the most important number in the world.
Over the coming months, the campaign will be coordinating grassroots actions from the Great Wall to the Eiffel Tower and is looking to unroll a number of targeted campaigns to build a movement behind the number 350. They've already had actions in places like Korea, Nepal, and Hawaii.
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.: 350.org :.