Women Are More Likely To Choose Eco-Packaging, Study Finds

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This guest post was written by Beth Buczynski, a writer for Care2 Causes.

A recent Thomson Reuters World IP Today report found women are 14 percent more likely than men to select environmentally-friendly packaging over conventional alternatives.

According to the study, World IP Today: Convenience vs. Conscience - Food Packaging in the 21st Century men are more inclined to choose the most convenient packages over those that are environmentally friendly, and women tend to do the opposite.The report showcases the state of the food and beverage packaging industry by looking across a number of information sources, including patents, trademarks, scientific literature, litigation data and more.

The study's findings show that convenient packaging is not just an indulgence, but reduces food waste, aids in portion control and makes food preparation easier for the elderly. The challenge is finding a way to serve convenience while offering consumers a believable way to make conscientious choices.

Advances in eco-friendly packaging have been popping up in many different markets, including food.

A New York company called Evocative Design has created a compostable alternative to polystyrene made from mushrooms.

Since 2005, Earthcycle has developed an innovative way to turn palm fiber waste into environmentally responsible packaging alternatives such as produce packaging, food trays and other applications.

Walkers, a popular division of PepsiCo UK, recently announced plans to use potatoes both inside and outside the bag in an attempt to make its packaging more environmentally-friendly.

And just last month, PepsiCo announced that it has developed the world's first PET plastic bottle made entirely from plant-based, fully renewable resources.

The Reuters poll of 1,011 adults found that while women are more likely than men to select environmentally-friendly packaging, overall, people are fairly evenly split between conscience and convenience.

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This guest post comes from Care2's Causes Channels, covering issues from Animal Welfare to Women's Rights and everything in between, and enabling its large online community to take action on issues they care about.
Related Reading:
New Tech Could Help Recycle Plastic Packaging
Think Outside The Shrink Wrap: Ways To Avoid Wasteful Packaging
Nine Year-Old Wins Award For Work In Sustainable Packaging
Read more about green packaging:
Packaging Design at Its Best (Slideshow)
Evan's Almighty Green Packaging
Dell Ships Netbooks in Bamboo Packaging

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