Wall Street Journal To Kill Fewer Trees In New Year


According to a FAQ sheet offered by the Wall Street Journal (subscription only), "The new Journal is about 20% narrower but the same depth. It is being produced on a 48" sheet of newsprint, or web, compared with the 60" sheet used before. The new size is the emerging standard in the newspaper industry". NPR is reporting today that projected savings to the Journal is approximately US$18 million per year in reduced expenditure for newsprint. Following in the steps of the oldest newspaper in the world, which we recently reported on here because it will save 100% of it's paper expenses by going all digital, the Wall Street Journal has found a way to reformat that will kill 20% fewer trees and make them more money. Good for business, customers, and environment. The bad news: many billions more trees would be better able to withstand the ravages of Climate Change through this Century, had the Journal's editorial stance on climate science been rational for the preceding decade. Image credit: de-inked newsprint pulp beater in Manitoba Canada, by Mixing Systems.From various sources we note that the price of newsprint has risen of late; in part perhaps a reflection of disappearing Boreal Forests and in part from increased energy costs for production. Anyone see a possible feedback loop?