Wal-Mart has tipped the sacred cow. The 'mones won't grow, no mo'. The Globe & Mail lays it down for all to see.
Giant food retailer Wal-Mart Stores Inc. announced that its store brand milk in the United States will now come exclusively from cows not treated with artificial growth hormones.
The move sends a powerful signal to food manufacturers about the growing mainstream demand for health food products. With Wal-Mart already the largest retailer of organic milk in the U.S., it has been clear that consumers interested in greener food products are no longer the narrow group of back-to-the-earth types and wealthy urban yuppies.
Grocery chain Kroger Co., with 2,500 stores in the U.S., began last month selling only milk produced without the use of hormones like recombinant bovine somatotropin (rBST). Safeway Inc., with more than 1,700 stores, has switched its in-store brands to non-rBST milk, though it also sells other brands produced from cows given the hormone. And starting in January, Starbucks Corp. has only used non-rBST milk in its stores.
As the largest grocery retailer in the United States with more than 4,000 locations, however, Wal-Mart was the "big get" for consumer advocates. Image credit::The You Blog, Sacred Cow Tipped
Via::Toronto Globe & Mail, "Wal-Mart move 'tipping point' for non-hormone milk"