Image credit: Method
This guest post is written by Adam Lowry, the co-founder and Chief Greenskeeper of Method Products, Inc. He is also a guest contributor to TreeHugger.
There's an old saying that there are two things you never want to see being made: laws and sausage. For certain, one thing that the Information Age has done is expose the inner workings of our political process, and it ain't pretty. It's also shown us that our leaders are just as human and just as flawed as the rest of us. Perhaps as a result, millions of Americans have become disenchanted, or at least apathetic, to the civic engagement that has been America's hallmark.I've had my own personal experience with this type of disillusionment. After working on climate change at the Carnegie Institution, where my group contributed work to the formation of the Kyoto Protocol. I watched as this work died on the vine, and the U.S. did nothing. I decided there was a better way. I created a business, Method, geared to creating positive change by celebrating creativity, ingenuity, and a positive point of view while making homes healthier; showing people that living pleasurably and living more sustainably were not mutually exclusive.
While our access to information may have accelerated the demise of the stature of the people we are counting on, it also has the power to create new ways for massive amounts of people to engage in the political process that would have been unimaginable just 10 years ago.
We come now to Kyoto, take two. It's called COP15. It's taken 12 years to get here, but our opportunity is before us. The media seems to have been recently inundated with desperate pleas for action and the doom that will befall us if we don't act. But one voice is rising above the rest, and it's a positive voice: Hopenhagen.
Hopenhagen is designed to connect, inspire, inform. And it does so effortlessly.The idea is an open source world where creative engagement can flourish, be built upon, and amplified so loud that it can't be ignored. It's fun, and it's quirky, and in that way, it allows people to express their individuality and their point of view that can help change the world.
Let's use all this technology around us for good. The first step is getting involved. Hopenhagen is a brilliant campaign because it makes it easy, and in fact enjoyable, to engage. So engage. Method has—we've become an official partner and corporate citizen of Hopenhagen. And we're encouraging all to join in, regardless of your point of view.
You've heard me talk before about design as intention. If our intention is to create positive change, than this one is too important for us to sit on the sidelines. Let's put our collective might behind this beautiful design and create the change we seek.
Prior to founding Method, Adam worked as a climate scientist at the Carnegie Institiution, developing software products for the modeling of climate change. That public sector experience, combined with his earlier experience designing environmentally preferred automotive products, formed the nucleus of his unique approach of commercial environmentalism.
Adam has been honored as one of Vanity Fair's Global Citizens and People for the Ethical Treatment of Animals' (PETA) Man of the Year for his pioneering work on sustainable business and product design. He holds a B.S. in Chemical Engineering from Stanford University, and lives in San Francisco with his wife Mara and daughter Kenning. You can follow @adam_lowry on Twitter.
Help turn Copenhagen into Hopenhagen at hopenhagen.org.
Read more about climate change:
The Best Climate Change Articles Written by Sitting US Senators
Organic Farming Could Stop Global Climate Change
Is Tackling Climate Change as Important as Fighting Crime?
10 Ways Design Can Fight Climate Change