Vanity Fair to Feature Green Issue


According to Women’s Wear Daily, Vanity Fair may follow in Elle’s enviro-sensitive footsteps, and publish a green issue this Spring (coinciding with Earth Day). The issue, according to the source, will be published on recycled paper (like Elle) and feature eco-friendly celebrities (such as George Clooney, Leonardo DiCaprio, and former vice president Al Gore) on the cover. The article also includes a snarky comment by an editor from a competing magazine: "How can an issue be ‘green' when you only sell a quarter of the product you produce?" We think this is a good point, and a legitimate stab at the magazine industry in general, where magazines that sell 50 percent of newsstand copies are considered above par. But in an industry based on unpredictable demand…do we have a solution to this? ::Women’s Wear Daily