Using Behavioral Psychology to Influence Energy Policy

brian baird world economic forum photo

Image credit: World Economic Forum/Flickr

Brian Baird is not your average congressman: Before taking office he earned a PhD in clinical psychology and published two books in the field. After 12 years, he has decided to retire from public office but before he does, he wants to use his knowledge of psychology to change the country's energy policy.Grist writes:

Before he retires, he hopes to help his colleagues understand the critical role that human behavior can play in reducing energy use. To change the way Americans use energy, he argues, we need to better understand how they make decisions. Hint: It's not just about money.

Read the complete interview at
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