Given the fever pitch the Tea Party's anti-efficient light bulb rhetoric has reached (want a sample? just check out this Fox News hate-fest), there will likely be no shortage of blowhards and halfwits who say unkind things about the US Department of Energy's new energy efficiency-advocating PSAs. But what Rush Limbaugh will no doubt call propaganda, the rest of us will call "informative".
Check out more videos from the campaign below:
The videos are pretty well done, and to the point. They're designed to attract viewers to energysavers.gov, which has more useful info on how we can cut down on our daily energy usage. From the DOE's release:
Saving money, curbing energy use, and cutting back on pollution? It's all propaganda ruthlessly designed to rob you of your freedom. Or to help Americans save a little cash and help the environment a bit. One of the two.
U.S. Department of Energy (DOE) and the Ad Council today launched a national consumer education campaign to help consumers save money on utility bills. Created pro bono by Texas-based advertising agency GSD&M;, the public service advertisements (PSAs), aim to help consumers save money on their energy bills by doing things such as sealing leaks in their homes and using energy efficient products.
"Americans spend about $2,000 per household on energy every year - but many of them could save a few hundred of that without changing their lifestyle," said Energy Secretary Steven Chu. "Many American families can take simple steps to reduce their energy bill, while making their homes more comfortable, and use that money for something they really need or want."
Join me in the good green fight. Follow me on Twitter, and check out The Utopianist.
More on the Energy Efficiency Battle
House of Reps Passes Amendment Banning Implementation of 2007 Light Bulb Efficiency Law
Light Bulb Ban Would Save Consumers $12.5 Billion by 2020