Turning Earth Day into Every Day

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Campaigning for Earth Day every day. Photo via Flickr: by Alexindigo

It’s easy being green on Earth Day with everybody jumping on the green train from supermarkets to big box stores offering eco-friendly marketing campaigns. It’s a little like helping out food banks only on Thanksgiving Day. So what about the other 364 days of the year? The question of the day: how do we keep up the eco-spirit 24/7? Even Wal-Mart’s campaign is called "Earth Day, Every Day," but will its green goodies still be sold at the under $10 discount next week?
Earth Day: Green Tinted White Sale?

It's great to see the green tide rising but has Earth Day turned into a President’s Day sale? There are iPhone apps available with $12 worth of coupons for organic goodies at grocery stores, free canvas bag giveaways at Fresh’n’Easy and Honda, recycling campaigns at Best Buy, trade-ins at Radio Shack, Tropicana tree-planting for visiting the company's website, Macy’s has green beauty product promotions and Sears’ is making deals on Energy Star appliances. At Payless, Zoe & Zac shoes is working with The Nature Conservancy.

So now that Earth Day is mainstreaming with corporations connecting with worthwhile organizations and handing out discounts on earth-friendly products, how will it continue beyond April 22 and keep it going tomorrow and the days and weeks ahead? Also, how do we up the ante?

Take a class. Join a club.

The green tip sheet has hit the tipping point. One of the best ways to sustain sustainability is to get involved in something that requires a weekly or monthly commitment. There are endless ways to go beyond switching bulbs and recycling, like cooking blue, dressing organically and green cleaning. How about starting with a spirited discussion with a Green Drinks group?

Here are some other ways to make Earth Day last longer:

1. Grow vegetables, obtain a plot in a community garden, take a course in Master Gardening, support farmer’s markets, and/or sign up for a CSA.
2. Connect with others around the world by joining (or starting) a group in your area to exchange green ideas. Check out Cool Tribe or Paul Hawkens’ WiseEarth to hook up.
3. Volunteer on a weekly or monthly basis for a green nonprofit that’s personally meaningful.
4. Make permanent changes like removing junk mail from arriving in the mailbox.
5. Update the carbon footprint calculations and plan a yearlong strategy for reduction.

Turning Earth Day into Every Day
It’s easy being green on Earth Day with everybody jumping on the green train from supermarkets to big box stores offering eco-friendly marketing campaigns. It’s a little like helping

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