Trade in Your Cell Phone, Get a Tree


U.K. telco Your Communications is going carbon neutral. They're handing out 25,000 pre-paid bags into which customers and employees can pop their old cell phones for recycling. Each customer that does so, or who changes their account to a paperless e-bill system, will have a tree planted in their name. Your Communications is working with The CarbonNeutral Company on this planet-cooling initiative, which aims to plant forests guaranteed to avoid the axe for at least 99 years. More details on the program, including the math they used to come up with their "climate-neutral" statements, can be found here. ::Your Communications via ::Gizmodo