One of the ambivalent miseries of being a TreeHugger writer is getting email that ranges from the insight-provoking to absurd. This week's winner offers a glimpse into the intersection of the US' economic downturn and growing consumer interest in green products.
The Chain Store Age trade show wrap up publication just received included a short article, "A New Consumer Mind-Set, For most Americans, best practices are changing," which documented an increased rate of the mainstreaming of some fairly common TreeHugger ideals. And, of some mall and big-box store transforming developments just around the corner.
Let's assume the the WSL survey is on target. Good times ahead for Wal-mart, then.
Looks like Mr. Scott was prescient about the greening of American consumer tastes - the green product-favoring demographic, until now, had been saddled with the stereotype of a well to do, down-town green elite, the 'LOHAS' crowd if you will, quickly encompassing large numbers of both low- and middle income people.
If the LOHAS thing is new to you, Erin offers a clue here in her post: What If The Hokey Pokey IS What It Is All About?
Via::Chain Store Age, NRF Show Report (pdf file) Image credit::ibid.