The Business of Green


The New York Times has an entire section today on the Business of Green- speaking of Ford and GE: "These industrial Goliaths want to be Jolly Green Giants. They have investors to impress and public images to maintain so that they can pursue high-profile projects that need government approvals. They may also have profit motives; most of the green technologies that make money now are profitable only because of government tax incentives or subsidies. But if oil and natural gas become expensive enough, some technologies could become commercially viable on an unsubsidized basis." Lots of interesting articles and a full page Wal-Mart ad that pretty much could have been our earlier post today, secret speech and all. Timing is everything. ::New York Times