The Best of Fast Company: Cloud Computing, Crowdsourced City Design, and the Greenest Brands Chosen By You


This week at Fast Company, we looked at the sustainable qualities of cloud computing, ideas for San Francisco city design crowdsourced from the locals, a list of green brands chosen by consumers, and a major US military purchase of biofuels.

Cloud computing is growing more popular every day, and data centers are already responsible for 1.5% of all power use in the US. What are companies doing to curb this energy hemorrhage?

San Francisco city officials recently sent out a call for local designers and architects to solve nagging problems, such as the walkability of the Embarcadero and the quality of the public school system. We had the chance to see four local design firms try their hand at solving these issues on the cheap.

Authoritative lists of the greenest brands abound from organizations like Greenpeace, Newsweek, ForestEthics, and more. Now marketing and communications company WPP has revealed which brands are seen as the most sustainable from the customer perspective.

The US military is betting big on the potential of third generation biofuels, with a 600,000 gallon purchase of sustainable jet fuel made of algae, weeds and animal corpses.

Fast Company sets the agenda, charting the evolution of business through a unique focus on the most creative individuals sparking change in the marketplace.

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