For every Christmas tree cut down this season, you can plant a replacement with the click of a button. It’s the last week of the third annual “Text for Trees” campaign that NBCUniversal has launched in partnership with the Arbor Day Foundation and it runs through the end of December. Two million trees have been planted so far, and the goal is to add another million. To participate, just text the word “TREE” to 46833 or tweet with the hashtag #text4trees or click the button on the website -- and a tree will be planted each time.
Plus tweeters and clickers are entered in a chance to win tickets to the premiere of “Dr. Seuss’ The Lorax,” in support of the effort. The 3D animated movie of the classic eco-story featuring the funny forest creature, Truffula trees and the Once-ler, pops into theaters this March.
For its fifth year, NBCUniversal’s Green Week has rolled out a bunch of initiatives to get out the message about being environmentally conscious. It offers Green Square, a location-based app for iPhone and iPod touch highlighting cities' green spots from food trucks to community gardens, games like Build Your Own Green House and a CO2 Saver to download on your computer and monitor energy savings when it sits idle.
Also, shows like Late Night with Jimmy Fallon, repurpose furniture, construct sets with FSC-certified wood and low-VOC paints, use carpets of 100% PET plastic bottles, and 30 Rock provides stainless steel reusable water bottles to crew, use non-toxic cleaners and were awarded 2010 EMA Green Seal for sustainable production practices.
Coffee Mugs Can Save 9 Million Trees
Though I’m unsure if incorporating green ideas on the networks' programming actually reaches viewers, its recent “Mugs Save Trees” was practical. When I visited a café at 8 am where NBCUniversal was distributing free coffee in reusable travel mugs -- they were all snatched up.
Biodegradable corn plastic cups and seed paper sleeves were available and the campaign’s signage was read by all waiting in line, stating: Switching from a disposable to a reusable mug can save 9 million trees a year, 5.7 billion gallons of water and eliminate 363 million pounds of solid waste from landfill. Will it make people switch to a mug?