Continuing its unofficial role as a fishing industry watchdog, Greenpeace is calling attention to the most environmentally destructive tuna brand in England, a Japanese company that uses destructive fishing methods while falsely claiming sustainability. The organization recently criticized the Marine Stewardship Council for handing out dubious sustainability certifications, and the company Princes has taken similar actions on its own, promoting sustainability on its label but not living up to that standard.Greenpeace explains that Princes, a subsidiary of the multinational Mitsubishi ("the world's biggest trader in Mediterranean bluefin tuna"), uses destructive fishing methods that result "in bycatch including endangered sharks, rays and turtles in addition to juveniles of threatened tuna species." All while claiming on its label: "Princes is fully committed to fishing methods which protect the marine environment and its species."
Mongabay explains that Greenpeace also takes issue with Princes for its "failure to label its cans with species or origin, its inclusion of overfished species such as bigeye and yellowfin tuna, and the lack of reliable figures to support its claims that 25% of products are caught using sustainable methods."
More from Mongabay:
Some canned tuna companies employ line and pole fishing methods while others continue to catch their fish through destructive means. Consumers often rely on labels to tell them whether or not the tuna inside the can was sustainably fished, but in some cases that information may be inaccurate.
And from Greenpeace:
Princes are hiding behind their involvement in the ISSF (a global tuna industry body, doing its best to defend the industry), and harking back to the 'dolphin friendly' labelling as if other species of marine life were insignificant...
Princes' impact on the oceans is huge, and they have an obligation to minimise the damage done in sourcing their fish. Specifically the issue of bycatch is one that needs addressed now, not put off indefinitely. Continuing to use fish aggregation devices ('FADs') quite simply means they are fishing in a way that they KNOW increases the amount of bycatch. And the species involved include endangered turtles, endangered sharks, and juveniles of threatened tuna species too.
All of that makes your cheap tin of tuna rather costly to the oceans.
Greenpeace is asking people to help them write to Princes.
More on endangered bluefin tuna
Boycott Bluefin Tuna & Let the Critically Endangered Fish Off the Hook
Bluefin Tuna Sets New Record Price at Tokyo Auction
Nobu Still Serves Endangered Bluefin Tuna, Places Moronic Warning Labels on Menus