Stop the Net: New campaign from the WWF

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We have advertiser supported garbage cans in our city (um, what do we pay taxes for?) usually banal and about real estate or public service announcements. However we had to shoot a crappy Treo picture of the new World Wildlife Fund campaign to eliminate bycatch. It is very clever- under each of the usual slots they label Sea turtles, sea birds and fish, with the tag line "every day countless species of sea life are thrown away" Wonderful location-specific marketing for a good cause.