Eco-tourism seems to be all the rage these days, with everywhere from Mexico to even Libya getting in on the act. More often than not though, the eco-tourism sector tends to be geared up towards the wealthier end of the market. Here's a nice sign of the times though, St Athans Hotel, a family run B&B; in central London, is looking to go green - and not just because they can price themselves up into the luxury market. The following is from a recent article in the newsletter of the Permaculture Association UK:
"Just how green do we go? This is a question worth pondering. Do we aim for organic cotton bed linen and price ourselves into a different market, like some boutique hotels have done, reserved for the few? I'm not so sure. Is it possible to have the same hotel run on sustainable lines while still being the cheapest in the area? If we can tell people what we are doing and how we do it, and show that it is the only logical way forward, it will be part of the normalisation process that will make people ask: "Why aren't I doing it?"
So next time you are in London, why not support a classic economy B&B; that is trying to do the right thing? You'll get to experience a full English breakfast that they boast is 'one of the best in town', and who knows, they may even have figured out the challenges of supplying local, organic meat and eggs by the time you get there. ::St Athans Hotel:: via the newsletter of The Permaculture Association UK::