photo via flickr
Washington, D.C. viewers of the The Daily Show on Sept. 16 saw a powerful commercial that just might convince them to never pick up another Big Mac. Physicians Committee for Responsible Medicine (PCRM) aired a commercial set in a morgue, a loving family surrounding a corpse that presumably was felled by fatty food from McDonald's. The tag line reads: "I Was Lovin' It."
Said Susan Levin, M.S., R.D., PCRM's nutrition education director.
"It's time to tackle the district's heart disease problem head-on. A moratorium on new fast-food restaurants could be a critically important step toward fighting this epidemic."
PCRM points out that McDonald's Double Quarter Pounder with Cheese Extra Value Meal has 61 grams of fat and 1,650 milligrams of sodium. In the coming months the non-profit has plans to roll out the ad in other cities with high rates of heart disease. The ad is intended to not just scare consumers away from McDonald's but to also promote vegetarianism.
A McDonald's spokesman responded:
"This commercial is outrageous, misleading and unfair to all consumers. McDonald's trusts our customers to put such outlandish propaganda in perspective, and to make food and lifestyle choices that are right for them."
More on McDonald's:
McDonald's Happy Meals Evidently Invincible : TreeHugger
McDonald's New Green Built Restaurant with EV Charging : TreeHugger