Carbon offsets have recently become big news, and have even been the subject of angry protests. Nevertheless, it seems like a good job that TreeHugger produced our guide on How to Green Your Carbon Offsets, as it would appear that a majority of the public are still deeply confused as to what an offset even is - some even think it is a method for reducing discomfort after drinking too much soda. According to a report in the Guardian, of over 1000 Britons questioned, over 66% were unable to give an accurate definition, while 55% had never heard of the idea:
"One in five said it was "the release of carbon dioxide into the atmosphere" while 19% selected "a chemical process which neutralises carbon dioxide gas before it is released into the atmosphere". Some 2% of respondents thought carbon offsetting was a "new technique that eases trapped wind caused by carbonated/fizzy drinks". Only 15% of survey respondents said they knew "a lot" or "a fair amount" about carbon offsetting. Despite high-profile support for carbon offsetting from pop groups such as Coldplay, awareness was lower among 15 to 24-year-olds, with 51% saying they had never heard of it."
While the debate over the validity of offsets will doubtless continue for some time to come, we tend to think that this debate would be better informed if people knew what the heck offsets were. The struggle continues ::The Guardian::