Sierra Nevada Brewing Co., which produces a most excellent Pale Ale that's currently in my fridge (but not for too long), has helped to raise $73,342 for Western Rivers Conservancy from the beer maker's 2009 "Wild Rivers" campaign. Sierra Nevada donated 25 cents to the Conservancy from the sale of every 12-pack of Pale Ale and Summerfest Lager purchased in the U.S. Said Ken Grossman, Founder and President of Sierra Nevada Brewing Co. and chairman of the board of directors for Western Rivers Conservancy:
"Our beer is a product of our surroundings. Sierra Nevada is not just the name of our brewery, but also a place with its own unique environment. We need to do our part in protecting that environment for generations to come."
The Western Rivers Conservancy works on creating river parks and protecting natural areas along rivers like the Klamath River in California, the John Day in Oregon, the Hoh River in Washington, and the Bear River in Utah.
As an example of the good work they do, last February Western Rivers Conservancy bought a sizable part of the watershed of Goose Creek in the remote mountains of California's North Coast, a place of incredible natural beauty. The Conservancy saved over 9,483 acres, which will be part of the Smith River National Recreation Area. Steelhead and salmon call this mighty river home.
More on Sierra Nevada Brewing Company:
Sierra Nevada Brewing Co. to Make Beer Waste Ethanol Using Micro-Fuelers
It's Harvest Time at the Sierra Nevada Brewery