Scott Cooney, Author of Build a Green Small Business: Profitable Ways to Become an Ecopreneur, writes an interesting post at Triple Pundit with seven good reasons why this recession is a great time to start a green business. He makes the important point that every business takes time to catch on, to build a presence, so you might as well go put yourself out in front of customers while everyone else is cutting back. Some of his points:1. The green economy is finally gaining widespread traction. Cooney speaks to an architect who says "Building green will just be the way things are done" when the construction industry heats up again.
5. It's no longer weird to be a green entrepreneur working out of your garage. When Cooney opened his first green business six years ago, people did look at him strangely.
7. Having a niche is as important as ever, and nowadays, green is one sexy niche.
Good points all, worth reading at Triple Pundit.
We have often quoted Seth Godin on this subject:
Inc. magazine reports that a huge percentage of companies in this year's Inc. 500 were founded within months of 9/11. Talk about uncertain times.
But uncertain times, frozen liquidity, political change and poor astrological forecasts (not to mention chicken entrails) all lead to less competition, more available talent and a do-or-die attitude that causes real change to happen.
If I wasn't already running my own business, today is the day I'd start one.