First there is that word "planet". This word contains no sense of emotional connection. What is a planet? A lump of cold rock floating in space. Personally it does nothing for me. My attachment is to my family, friends, and community. The further I get away from that core the less I feel connected or prepared to act. The word planet, like climate, distances it even further from my immediate concerns.
And then there is this saving thing. Some people, and I am one, are motivated by the call to save something specific from imminent destruction - rainforests or whales or the panda - but this is a rallying cry for a campaign, not a total change in behaviour.
The phrase "save the planet" is closely associated with these worthy campaigns and the activist culture that produced them, which, let's face it, is overwhelmingly white and middle class. It is not an association that reaches deep into mainstream society.
If we are to achieve any kind of progress, George argues, we need to accept that people want to make things better; that they want personal gain; and that they never want to live with less. The key then is to frame sustainability as a question of forward thinking, innovative and responsible living that will ultimately offer us a better quality of life. We certainly can't argue with that. ::The Guardian::via site visit::