You may not have noticed, but organic baby food sales jumped 21.6% in the year ended Feb. 24 after jumping 16.4% a year earlier. And why is that so interesting? Well, to be quite honest the price of organic baby food is about 30% higher than conventional baby food. The given reason is that it costs more to make, and with a lot of other expenses for new parents to consider I’d bet many choose to forego the potential benefits of a healthier lifestyle in deference to a thicker wallet. Adding further intrigue to the issue is that doctors say parents shouldn't feel guilty if they can't afford the extra expense; the USDA doesn't claim that organic food is safer or more nutritious than conventionally produced food, and the American Academy of Pediatrics has no official stance on subject! All of which may lead some to go back to that earlier consideration of finances and assume business as usual is just fine with them… But I’m thinking the whole issue boils down to a simple question that can act as an easy litmus test for us all. If we’d honestly prefer organic food for ourselves that doesn’t use things like conventional pesticides, fertilizers made with synthetic ingredients or sewage sludge for produce, and antibiotics or growth hormones for animals; then why would it be just fine for our babies? And given the incredible increase in sales even at a 30% higher price it’s obvious to me that more and more people are looking in the mirror, asking themselves that question, and realizing the answer is that it’s probably not.