Greenpeace has long been pushing for a greener cloud, with some considerable success. Having once targeted Apple for their "dirty cloud", they are now heaping praise on the company for—among other initiatives—making gigantic investments in building their renewable energy capacity.
But not every company is doing as much.
That's why Greenpeace is, ahem, renewing its push for a cleaner cloud. The activist group is setting its sights on Amazon and Twitter, calling on them to step up and join the ranks of clean energy leaders like Apple, Google and Facebook.And it has recruited cult internet sensation, comedian Reggie Watts, to help it spread the word about #ClickClean. From yodeling and gobbldygook German rap to cheetahs and "dirty clicking grandmas," the results are as surreal as you'd expect, but the message is loud and clear.
The cloud can't be the future unless it's sustainable.
In other news, Microsoft—which has recently made massive investments in clean energy too—has reportedly shut down its ties with lobbying group ALEC over their anti-renewables stance.