The Rainforest Alliance has dropped us a note to announce that Holiday Inn will start serving Rainforest Alliance Certified coffee in the nearly 1,000 hotels that the company has in the USA. It's not a perfect deal: Holiday Inn has commited that "at least 30 percent of the beans used to brew the more than 55,000 cups of coffee served at the hotels every day [will] come from farms that have met rigorous environmental and social standards including biodiversity conservation, worker protection, healthcare and education for children of farm workers." But it's still a significant step in the right direction and it will strengthen the Rainforest Alliance's certification and encourage other companies to follow suit. The amount of coffee purchased from Rainforest Alliance Certified farms has, on average, doubled each year, from an estimated 7 million pounds purchased in 2003 to an estimated 60 million pounds purchased in 2006.
See also: ::How to Green Your Coffee & Tea, ::Black Gold: A Coffee Film That Has Starbucks Scared, ::Starbucks Challenge: Fair Trade Coffee, ::Larry's Beans - Just How Good Can Coffee Be?, ::Cafédirect: Fairtrade Coffee Company, ::McDonald's to Start Selling Organic Coffee, ::Green Mountain Coffee Roasters' Organic, Fair Trade Frappuccino™ Alternative, ::Coffee and Global Warming, ::6-Step Program for the Caffeine Addicted